— January 18
Expand your reading list and discover the top 7 marketing blogs that every professional needs to bookmark. Now go on, get reading…
The marketing landscape is ever-changing and in order to stay informed, professionals must ensure that they are aware of the latest trends and best practises. This can prove to be pretty tricky, however, when there are advancements taking place every single day.
One very simple way of keeping on top of these developments is ensuring that you read a varied selection of industry blogs. Sounds simple, right? Well, in recent years the internet has become incredibly saturated, making it difficult to know which sources to trust.
After a thorough examination of a wide range of online publications, the guys here at Drumbeat have hand-picked 7 of the most insightful and worthwhile marketing blogs available. Start your day with a flick through these sites and you’ll never have to worry about being in the know…
A renowned name in the advertising sphere, Adweek, originated as a weekly print publication, covering trends and issues in advertising alone. Now, the leading news outlet spans a range of digital platforms and hosts its own network of blogs, including: AgencySpy, TVSpy, TVNewser, Fishbowl and Social Pro Daily. Whether you’re looking to specialise in a topic or widen your scope of commercial knowledge, Adweek is an ideal website to bookmark and regularly check up on.
Favourite recent article: Thursday Morning Stir: A Roundup of Industry News From Around the Web
2. The Moz Blog
Specialising in SEO (search engine optimisation) and inbound marketing initiatives, The Moz Blog provides information on the latest search engine advancements in a comprehensive yet digestible way. Including content from leading industry experts, this popular blog is packed with useful posts that provide advise on strategy and practical applications, whilst offering readers an understanding of the mechanics behind the most cutting-edge SEO advancements.
Favourite recent article: 10 Things That DO NOT (Directly) Affect Your Google Rankings
Ideal for those who want to receive daily updates, Marketing Land publishes new content at least once a day, covering of a wide range of marketing subjects. This constant stream of news ensures that all breaking stories and industry announcements are covered. If you want to get to know a little more about the authors of the content that you read, then you can head over Marketing Land’s Twitter account – not only do they share their articles, but they also tag the creator’s personal social media handle!
Favourite recent article: 2017 Email Marketing Industry Report: What’s Driving Today’s Marketers?
Econsultancy functions with the aim to assist its readers in their journey to digital excellence. Although the company itself is centred around ecommerce, its data-driven blog also covers topics that span the entire digital marketing spectrum. For those who are particularly busy and want to receive a quick debrief of industry-wide trends each week, then make sure to take a look over Econsultancy’s roundup of the latest advancements that have taken place over the last 7 days.
Favourite recent article: 10 Exciting Digital Marketing Stats We’ve Seen This Week
The past 12 years have seen HubSpot establish their position as an acclaimed industry figure, with their blog posts proving to be a must-read for many marketing professionals. The website now not only offers one, but three different sources of content, including a marketing blog, a sales blog and also a blog based around customer success. With new posts being pushed out every single day, HubSpot is the perfect place to learn something new and expand your wider marketing knowledge.
Favourite recent article: 18 Personal Websites to Inspire Your Own
Alongside their own in-house team, Sprout Social invite guest writers to produce unique content for their readers. This means, that with every visit to their site you’ll be exposed to new approaches, opinions and writing styles. Predominately, Sprout Social cover topics in relation to social media alone, therefore their blog is ideal for social media professionals but also complete novices who want to gain some initial insight into the subsector.
Favourite recent article: What is Social Listening & Why is it Important?
Similarly, Hootsuite’s blog also centres itself around social media and offers content that is specifically tailored to help transform its readers into social savvy marketers. As social media is a relatively new field, the content creators at Hootsuite are faced with the task of reporting on the dynamic sector’s ever-changing algorithms and functionalities. So, if you want to keep up to date with the latest trends and best practises, then Hootsuite is definitely a good place to start.
Favourite recent article: 20 Awesome and Free Stock Photo Sites for Social Media Images
If you’re an avid blog reader and want to extend your reading list, then make sure that you check out the rest of Drumbeat’s Journal posts. We cover everything, from digital and web design to social media and branding.