— For gentlemen of style and taste the launch of Lanigan and Hulme in Manchester is a real boon. The menswear outfitters is a brand new venture spearheaded by Phil Lanigan and Neil Hulme, who between them bring 40 years of fashion, retail and customer service experience to their boutique Manchester store.
Their product focus is on premium British brands, classic styling and timeless pieces. As such they wanted a brand that would reflect and encompass this; confident, recognisable but undertstated.
As well as evolving the brand identity and point-of-sale collateral, Drumbeat has also created an e-commerce site which will allow the business to grow and evolve through a combined "bricks and clicks" approach.
1. Instore signage 2. Responsive website 3. Stationery 4. Leaflet 5. Store fascia 6. Store signage 7. Merchandising 8. Branded bags