WorkDrumbeat

Brand refresh for MediaCityUK

WorkDrumbeat
Brand refresh for MediaCityUK

— As part of our well established relationship with MediaCityUK, we recently undertook an overhaul of the visual identity to be more appealing to digital, creative and technology audiences.

A new website was the focus of the overhaul, with a completely fresh look via new typography, bold colourways and impactful structure and imagery. The content was also stripped back, reviewed and reworked with a focus on those working, living and experiencing MediaCityUK, who ultimately make the location what it is.

 

 
 

Alongside this, we were tasked with producing a retrospective brochure of the first 10 years of the development entitled ‘Port to Portal’, documenting the transformation of the once derelict dockland into a now vibrant and exciting waterside destination, as well as a limited edition hardback book which focused on the investment opportunity the development now offers.

We now also manage MediaCityUK social media channels, in doing this we've increased engagement on Twitter by 160%, Facebook 122% and Instagram 101% over a short space of time.

 
 
The brand campaign and website has been received superbly. It has brought a stronger identity and clearer sense of place to the MediaCityUK brand.
— Paul Newman, Communications Director, MediaCityUK
 
 

1. Responsive website   2. Hardback investment prospectus  3. Interactive screen presenter   4-5. Phase one retrospective brochure and spreads   6. Stationery   7. Video brochure   8. Film, produced by Exposure Video